Marketing Strategy Analysis of Matrix Company in Jordan
Marketing Strategy Analysis of Matrix Company in Jordan
Blog Article
Matrix Company is one of the prominent brands in the Jordanian market, achieving significant growth in recent years thanks to innovative marketing strategies and a new product that competes with global brands like Pepsi. Although Matrix Company has been part of the Jordanian market for many years, its latest product launch was the primary driver behind its rapid expansion and increasing popularity.
With ongoing campaigns to boycott global products, Matrix Company found a golden opportunity to provide a local alternative to famous soft drinks that were being boycotted. The company successfully leveraged this opportunity through innovative distribution strategies, extensive advertising campaigns, and the use of various channels. In this article, we will analyze Matrix Company's marketing strategies and how it seized opportunities to achieve this tremendous success.
1. Matrix Company's Product: A Local Product with Global Quality
Matrix Company's new product played a key role in its success and market penetration. This product, like Pepsi, became a perfect solution for the market's need for a local alternative to boycotted global products. Matrix Company launched a product that offers competitive quality at an affordable price, attracting consumers and earning their satisfaction.
Analysis:
Perfect Timing for Product Launch:
The timing of the product launch was critical to Matrix Company's success. The new product was introduced at a time when consumers were seeking alternatives to boycotted global products, making the company's product the ideal choice for them. Exploiting the timing of the boycott in the Jordanian market was a smart move that helped Matrix Company achieve immediate success.
Competitive Pricing Strategy:
Matrix Company adopted a smart pricing policy by offering the product at a lower price than competing global products while maintaining competitive quality. This approach attracted a wide segment of consumers who could enjoy a similar product with high quality at a lower price, increasing their loyalty to the company.
Presenting the Product as a local brand:
By marketing its product as a local national alternative, Matrix Company successfully capitalized on the national sentiment present in the Jordanian market, especially considering the boycott campaign. This link between the product and national identity helped boost the brand's popularity and increase demand for the product.
2. Matrix Company’s Distribution Channels: A Comprehensive Distribution Strategy
The distribution strategy of Matrix Company was a key part of its success. The company relied on a presence across various commercial channels to ensure that its products were widely distributed. Matrix Company did not limit itself to major supermarkets but also expanded to local and small stores, which contributed to its broader market penetration in Jordan.
Analysis:
Presence in Major Supermarkets:
Major supermarket chains like "Carrefour" and "C-Town" were part of Matrix Company's distribution strategy, where the company ensured that its products were available in these stores, attracting large numbers of daily consumers. This presence in major stores helped boost Matrix Company's daily product visibility.
Expansion into Local Stores:
In addition to major chains, Matrix Company also focused on collaborating with small local stores that cater to local communities. This expansion helped achieve wider coverage and ensure that Matrix Company’s products were available in all regions.
Country Area Distribution Strategy:
Matrix Company was smart in targeting rural areas that are often overlooked by larger companies. By providing its products in these areas, the company was able to capture a new audience and ensure its products were available nationwide.
Utilizing Multiple Distribution Networks:
: Alongside its presence in major chains and local stores, Matrix Company used multiple distribution networks to deliver its products to as many stores as possible, ensuring broader market reach and increasing purchase opportunities.
3. Advertising Through Billboards: Building Strong Visual Presence
Matrix Company heavily invested in billboard advertising, with large billboards scattered throughout the main streets of Amman. These billboards played a significant role in raising brand awareness, as they were placed in strategic locations that see high daily traffic.
Analysis:
Careful Selection of Billboard Locations:
Matrix Company placed its billboards in prime locations such as the Sports City Circle and the Seventh Circle. These areas experience heavy traffic, ensuring that the advertisements reach a large number of consumers daily. This strong visual presence helped cement Matrix Company's brand in consumers' minds.
In-Store Billboard Promotion:
In addition to outdoor billboards, Matrix Company replaced the signs of some famous supermarkets with signs featuring the Matrix Company logo alongside the supermarket's name. This move made the brand more visible to consumers when entering these stores, increasing its presence in customers' minds.
Billboards on Highways:
Matrix Company invested in large billboards on highways connecting cities, which helped raise brand awareness in rural areas and areas where traditional advertisements do not easily reach. This type of marketing helped build a strong reputation for the company throughout Jordan.
4. Geographic Expansion of Matrix Company: Strengthening Presence Everywhere
Matrix Company implemented a wide-ranging geographic expansion strategy to ensure that its products were available throughout Jordan. This strategy included expansion into both major cities and rural areas, helping to increase product distribution and strengthen the brand's position.
Analysis:
Expansion in Major Cities:
Matrix Company focused on expanding in major cities like Amman, Zarqa, and Irbid. These cities are major economic centers in Jordan and have high population densities. By having a strong presence in these cities, the company ensured that its products reached a wide audience of consumers.
Reaching Rural and Remote Areas:
Matrix Company did not neglect rural and remote areas, ensuring that its products were distributed in regions that are often overlooked by major brands. This wide coverage helped build consumer loyalty across the entire kingdom and increased demand for Matrix Company products in all regions.
Regional Expansion Strategy:
As part of its future growth plans, Matrix Company could consider expanding into neighboring regional markets such as Iraq, Syria, and Palestine. These markets offer huge growth opportunities and increased sales volume.
5. Utilizing National Sentiment Marketing
By presenting itself as a local alternative to the boycotted global products, Matrix Company capitalized on national sentiment among Jordanian consumers. This national focus earned Matrix Company substantial support from customers who were eager to support the local economy.
Analysis:
Emotional Marketing Linked to Nationalism:
Matrix Company focused on marketing messages that targeted consumers' national sentiments. By presenting its products as a local and national alternative to global soft drinks, the company successfully captured the attention of consumers who were seeking ways to support the local economy.
Leveraging Popular Trends:
Matrix Company was quick to respond to the popular trend of supporting local products. By offering a high-quality product at a competitive price, the company attracted a large segment of consumers who were looking for a local alternative to global soft drinks.
Conclusion
Matrix Company successfully built a strong brand through its innovative and diverse marketing strategies. By launching a new product that met the needs of the local market, leveraging multiple distribution channels, using large billboard advertisements, and implementing a well-thought-out geographic expansion, Matrix Company managed to achieve great success in the Jordanian market.
Future Recommendations
Going forward, Matrix Company should continue to innovate in its marketing strategies by focusing on strengthening its digital presence and developing marketing campaigns targeting younger demographics through social media platforms. Additionally, the company could benefit from introducing new products that meet the changing needs of consumers, which will contribute to strengthening its position in the market and increasing customer loyalty. Report this page